REFLECTION OF MIGRANT CATEGORIES IN REGIONAL MEDIA AND THE POSSIBILITY OF ITS INFLUENCE ON THEIR INTEGRATION INTO THE HOST SOCIETY: BASED ON THE CONTENT ANALYSIS OF ONLINE PUBLICATIONS OF THE ROSTOV REGION

Objective of the study: by identifying representation various categories migrants in media Rostov region, to identify potential impact broadcast images these on their (migrants') integration into host society. The methodological basis research was principles selection information messages Internet media, which unit is a message that touches subject migrants. When selecting messages, keywords were not only “migrant” and derivatives this word, but also contexts fit topic migration: refugees, internally displaced persons, border crossing, etc. At same time, markers assigned each message, characterizing them from point view reflecting According quantitative indicators selected – proportion per category distribution during period community assessed. Research results. It revealed region are mainly aimed at forming categories. mass reports depends events extraordinary for regional space. highest level found categories: refugees persons; labor migrants; without specifying goals and/or circumstances stay region. None has stable coverage except one indicated. image persons greatest influence integration. Prospects study. results study can be used further develop migration level.